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Original Article

Data-Driven Analysis of Digital Marketing Strategies for Predicting Telemedicine Adoption Among Underserved Populations

Md Rezaul Hasan1 Ashik ibn yousuf2 Mohammad Rafiqul Islam Chowdhury3 Samiha Binte Abdullah4
1 Master of business Administration with Digital Marketing Concentration, University of West Georgia, USA 2 computer information systems, New England college, Henniker, Hampshire, USA. 3 Master of Science on Business Analytics, Kent State University, USA. 4 MSc Business Analytics, Kent State University, USA.

Published Online: March-April 2026

Pages: 47-59

References

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2pp. 45–57, Nov. 2023.
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review of adoption factors in underserved regions.
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SEM model of telemedicine adoption among younger cohorts.
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health access barriers for underserved groups.
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and UX barriers for older adults.
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Science, 2025, narrative review of pandemic-era adoption and continuity.
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and policy influences.
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telemedicine facilitation and barriers in underserved U.S. urban contexts.
[14] “Digital Health Transformation Through Telemedicine (2020–2025): Barriers, Facilitators, and Outcomes,” MDPI Digital Health, examining
systemic and patient-level adoption factors.
[15] “Matrix Science Pharma: Telemedicine in Healthcare, A Review of Progress,” Medical Science Pharma, 2023, coverage of telemedicineadoption progress, challenges, and evidence of digital health impact.
[16] Oladimeji et al., “Digital Marketing and Healthcare Patient Engagement,” Journal of Healthcare Marketing, 2024, examining digital marketing
strategies in healthcare contexts.
[17] H. R. Wilson and S. A. Green, “Digital Literacy and Healthcare Technology Use,” Journal of Health Communication, vol. 26, no. 9, pp.
567–580, 2021, exploring the digital literacy effect on health tech adoption.
[18] L. Zhou and J. S. Smith, “Trust and Technology Adoption in Telehealth: Behavioral Evidence,” Telemedicine and e-Health, vol. 27, no. 6,
pp. 412–423, 2022, analyzing trust as a predictor of digital health adoption.
[19] P. Zhang and K. Lu, “Random Forest Methods for Telehealth Adoption Prediction,” Healthcare Analytics, vol. 8, pp. 100–112,
2022, demonstrating machine learning approaches in telemedicine prediction.
[20] A. K. Gupta, “Digital Marketing Strategies in Healthcare: Opportunity and Scope,” International Journal of Medical Marketing,
2023, foundational overview of digital communications in healthcare.
[21] T. H. Nguyen and M. P. Brown, “Culturally Tailored Content and Adoption of Telemedicine among Rural Populations,” Journal of Rural
Health Informatics, vol. 15, no. 4, pp. 235–250, 2024.
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Journal, 2025, mobile usability effects on digital health adoption.
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pp. 123–142, 2024.
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pp. e12345, 2024.
[25] M. Y. Adebayo and P. T. Olalere, “Measuring the Role of Social Media Engagement in Telemedicine Uptake,” International Journal of
Digital Health, vol. 9, pp. 78–93, 2024.

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