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The digital shift aims to enhance efficiency, reduce hiring time, improve candidate experience, and facilitate data-driven decision- making in talent acquisition. Digital tools enable recruiters to access a larger talent pool, automate repetitive tasks, and apply advanced analytics to assess candidate suitability. These innovations not only streamline the recruitment pipeline but also contribute to better hiring quality and reduced biases. This study aims to explore the extent to which digital platforms impact the recruitment and selection process, analyze their effectiveness, understand the challenges faced in implementation, and assess the perception of HR professionals and candidates toward these technologies